Aamir Khan is back in action after two years of break with coke. Coke in association with khan rolled out two commercials to be aired during the IPL matches – Bike and Chess – under the Open Happiness worldwide series of coke .
Bike shows a man bringing home a new bike. As the entire neighbourhood participate in his happiness, a neighbour even test-rides it. Khan plays the role of both a speaker and viewer, with a bottle of the coke and declaring that whenever one enjoys the simple moments of life, he’ll find a bottle of Coca-Cola around.
The Chess commercial has two old aged men playing the game, while observers get involved and start siding with the one who’s losing, giving him advice on how to turn the game around. When the loser turns winner , Khan, the messenger, concludes, “Aap Muskurayenge, Bulbuley Gungunayenge.” (When you smile, so do the bubbles in a bottle of Coca-Cola).
Abroad, the interpretation of Open Happiness is about leisure activity or fantasy. The Indian take has been twisted: the way Indians celebrate is different from the way the world celebrates and they celebrate even in the smallest things and all coming together.
Personal happiness becomes a whole community’s celebration, as the new bike becomes an occasion for the neighbourhood to celebrate, or the board game has everyone helping the loser.
‘Bulbuley’ has been used in both the ads certain because it paints a picture of bubbles singing and playing with joy .
.
According to me ads are nice but “this treatment of Aamir lacks the freshness the earlier ads had”. If you can recapitulate the with thanda matlab …..ads or Jashn Mana Le it had a excitement touch with enjoyment. And the current two ads are having a emotional touch which is the plus point of the ad.
Whatever may be, khan 44, is constantly reinventing himself either for his looks or something else….he is always in news……………
Bike shows a man bringing home a new bike. As the entire neighbourhood participate in his happiness, a neighbour even test-rides it. Khan plays the role of both a speaker and viewer, with a bottle of the coke and declaring that whenever one enjoys the simple moments of life, he’ll find a bottle of Coca-Cola around.
The Chess commercial has two old aged men playing the game, while observers get involved and start siding with the one who’s losing, giving him advice on how to turn the game around. When the loser turns winner , Khan, the messenger, concludes, “Aap Muskurayenge, Bulbuley Gungunayenge.” (When you smile, so do the bubbles in a bottle of Coca-Cola).
Abroad, the interpretation of Open Happiness is about leisure activity or fantasy. The Indian take has been twisted: the way Indians celebrate is different from the way the world celebrates and they celebrate even in the smallest things and all coming together.
Personal happiness becomes a whole community’s celebration, as the new bike becomes an occasion for the neighbourhood to celebrate, or the board game has everyone helping the loser.
‘Bulbuley’ has been used in both the ads certain because it paints a picture of bubbles singing and playing with joy .
.
According to me ads are nice but “this treatment of Aamir lacks the freshness the earlier ads had”. If you can recapitulate the with thanda matlab …..ads or Jashn Mana Le it had a excitement touch with enjoyment. And the current two ads are having a emotional touch which is the plus point of the ad.
Whatever may be, khan 44, is constantly reinventing himself either for his looks or something else….he is always in news……………
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